These are the standard terms for our logo design service and which serve as a contract of business so that we both know what’s what and agree to the terms moving forward. By remitting deposit funds (see ‘PAYMENT’ below) you are accepting these Terms of Service and entering a contract with Logo Love. So it’s important that you have a good read through them and contact us before the project begins, should you see anything that stands out as a potential issue.

You [the client]: You have the authority to enter into this contract on behalf of yourself, your company or your organisation. You’ll give us everything we need to complete the project by the agreed deadline and in the format you need it. You’ll review our work, provide feedback and approval in a timely manner too. Deadlines work two ways, so you’ll also be bound by dates we set together. You also agree to stick to the payment terms as set out below.
Us [Logo Love]: We have the experience and skillset to design you a custom logo and we’ll do it in a professional and timely manner. We’ll endeavour to meet every deadline that’s set and maintain the confidentiality of everything you give us.

Deposits, final payment & delivery 
All costs are subject to VAT @ 20%. Logo Love reserves the right to request a 50% deposit prior to starting work on your project, for which an invoice will be generated and issued electronically. Our payment terms are 15 days from the date of invoice (unless otherwise stated) by BACS or the SWIFT international payments system; we do not accept cash or cheques. All invoices are quoted in Pounds Sterling and payments will be made at the equivalent conversion rate at the date the transfer is made. You agree to pay all charges associated with international transfers of funds.
The project is not deemed to have started until deposit payment has been received. By remitting deposit funds you are accepting these Terms of Service and entering a contract with Logo Love.
The final invoice for the remaining cost of the project will be sent to you prior to the release of any logo files or final exports. Logo Love reserve the right to withhold delivery until payment has been received in full.
Logo Love reserve the right to charge you for any fees incurred relating to commencement of collection and recovery processes for accounts that remain unpaid in excess of 30 days.
 

Accuracy of information

It is your responsibility to answer as accurately and completely as possible, the questions asked at the start of the design process (in Step 1), where information is gathered from you to form the basis of any logo design exploration work and, ultimately, your logo design creation. This information will be collected and presented back to you as a design brief, which you will need to approve (and pay the 50% deposit) prior to commencement of any design work. This helps to avoid any misunderstandings further down the line and ensures an efficient and smooth design process, for both parties.

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Brand Naming
You take full responsibility for ensuring that your company/product/name is legally free/available before work is started. Should any legal issue arise with the naming after the project has been completed, no refunds are possible, neither is Logo Love legally responsible for any problems thus arising and you agree to protect Logo Love from any claim by a third party that we’re using their intellectual property.
Please ensure the name you are using is free and legally safe to use before committing to a logo design project. Project name changes during a project are costly, challenging to implement, and cause significant delays. 
If a change of name is required mid-way during a project, and significant logo exploration work has already been presented, then Logo Love reserve the right to recalculate the total cost of the project, to allow for the reworking involved. It is your responsibility to ensure that the name you are using has been subject to appropriate checks, is not in use by someone else, and/or infringes on any other registered trademark, business name etc.

Text content
You will provide Logo Love with all text/tagline copy to go with the logo (if a tagline is required). Logo Love do provide copywriting services and can offer a tagline (also known as a strap line, or slogan) if you’d like us to write one to accompany the logo and will provide a separate estimate for that.

Changes and revisions
On approval of the design brief (Step 1), Logo Love will present three logo concepts for your review (Step 3) from which one logo concept is taken forward. Step 4 is where any tweaks and design developments are made and the logo design fee of £750 + vat includes up to x3 rounds of amends at this stage. Further rounds of amends, or changes, will be charged extra, at an agreed fee. This is why the design brief at Step 1 is so crucial and which we guide you through, as the information gathered here informs the ultimate direction of the logo design. 
However, we appreciate that things can change and don’t want to limit your ability to change your mind and so we’re happy to be flexible. So, if you do change your mind, or add anything new after the design brief has been approved and the initial design development stage, that won’t be a problem as we’ll provide a separate estimate for that.

Timely communications
Logo Love will always respond to any communications directly linked to a logo design project within 2 working days. Equally, to keep the project moving forwards and meet deadlines, we ask that you do your best to match this. If we do not receive return communications either by email, or phone within 5 working days we reserve the right to invoice for work done so far, not covered by the initial 50% deposit and put your project on hold to allow us to focus on other clients’ projects.

Fonts & Typefaces: Licensing of any used fonts or typefaces
Any fonts/typefaces that are purchased for the final logo design and/or supporting brand identity assets, are subject to commercial licensing laws. A font/typeface licence gives only the owner full rights to use the font/typeface as necessary.
In the initial presentation of concepts, Logo Love will provide information of the typefaces used and where they can be acquired. It is the responsibility of you, the client, to acquire any necessary font licenses (paid or unpaid) for subsequent use, so keep this in mind when approving designs.
Typically, a font used in a logo will not need to be licensed, as the graphics are converted to vector artwork and can no longer be edited. However, should you require a font to use in your own artwork for editing purposes, or to use in copy whether on a website, or printed material, for example, you must purchase the respective font/typeface licence, and register it in your name. These can be purchased by a third party provider, which Logo Love is happy to signpost you to.

It is against the law for Logo Love to provide a client a ‘copy’ of any font/typeface that Logo Love own, and has previously purchased. 

Intellectual property rights
Just to be clear, “Intellectual property rights” means all patents, rights to inventions, copyright (including rights in software) and related rights, trademarks, service marks, get up and trade names, internet domain names, rights to goodwill or to sue for passing off, rights in designs, database rights, rights in confidential information (including know-how) and any other intellectual property rights, in each case whether registered or unregistered and including all applications (or rights to apply) for, and renewals or extensions of, such rights and all similar or equivalent rights or forms of protection which subsist or shall subsist now or in the future in any part of the world.

Ownership
All preparation materials, sketches, visuals, including the electronic files used to create the logo design remain the property of Logo Love. The final artwork/digital files will become your property ONLY upon final payment of the project. 
If final payment is NOT received as agreed, all designs and concepts will remain the property of Logo Love until payment is received.
If there are issues with final payment, Logo Love reserves the right to reuse or amend any of these ideas for other clients, or to be used freely as concepts in its portfolio. 
Should the client attempt to use/modify/alter/replicate or steal any of Logo Love's ideas without making agreed final payment, Logo Love will take immediate legal counsel.
Final payment ensures that ONLY the agreed logo design becomes your property. Any previous ideas/concepts remain Logo Loves, unless any prior agreement has been made.

Trademark & Copyright
Due to the lengthy and often costly procedures required to initiate any form of Trademark, Copyright and legal name search, Logo Love is unable provide any practical help with this. If you require the logo to be registered as a trademark, then you must seek your own legal advice.

Displaying our work
Logo Love is proud to show off its work and share what we’ve learned with other people, so we reserve the right to display your logo design as part of our portfolio and to write about it on websites, social media and/or magazine articles/books, unless you specifically ask us not to do so. If you have any specific ‘secrecy’ or NDA requirements, please mention this before agreeing to these terms.

Restrictions 
These Terms of Service do not give you the rights or permission to use/modify/alter/replicate or borrow any of the previous ideas/concepts/sketches that Logo Love presents. All original preparation materials, sketches, visuals and unused ideas shown and considered will remain the property of Logo Love.
Logo Love is free to use these unused and previous ideas for future conceptual and client work. Where a previously unused idea/design retains a similar look and style to the finished logo, Logo Love will repurpose and style so that the end design is sufficiently different as to not cause conflict.
Unless otherwise agreed and arranged, Logo Love reserves the right to showcase the finished logo and associated designs in its portfolio and in any number of online galleries/portfolio/showcases/awards as well as in printed literature including books and magazines, now and in the future.
Any supporting artwork and designs required by this project can be used as indicated by Logo Love for professional reasons.
You are free to change, modify and adapt your finished logo design as you see fit, but you do so at your own risk.

Cancellation during the project
If you choose to cancel the project midway through, where ideas and proposals have been submitted, refund of previous payment is not possible. However, depending on the work completed and overall budget, a portion of the funds may be returned.
If Logo Love is unable to complete the project due to unforeseen circumstances, a portion of the overall budget will be returned. In most cases the complete amount will be refunded. If any works, so far completed, can be used for another designer to pick up, then a percentage will be refunded based on work completed or any other reasonable suggestion will be considered.

Project Suspension
Logo Love reserves the right to suspend any project if there is interference with excessive micromanaging, demonstrating a continued lack of trust and inability to move forward after showing more than a reasonable number of unique logo ideas/concepts, and/or showing a reluctance in paying the final payment.
Fair notice will be given, with fair chance to remedy the situation without resorting to project suspension or, termination. Any suspension, or termination, will not result in any refunds and all designs and work thus developed remain the full ownership of Logo Love.

Force Majeure
In the event that Logo Love fails to perform any obligation pursuant to these Terms of Service due to an “act of God” or an act of any government, terrorism, riot, war, accident or any deficiency in materials or transportation or any other cause of any nature beyond their control, such failure shall not be deemed to be a breach of these Terms of Service, provided that you are notified (where reasonably possible) of the existence and nature of the reason for any non-performance and delay, and that Logo Love resumes performance immediately upon the conclusion of the relevant force majeure.

Loss or damage
You agree and accept that Logo Love is not legally responsible for any loss or damage suffered or incurred related to use of any of Logo Love’s services, whether from amendments, errors, or omissions in documents, designs, information, or any goods or services offered. This includes your use or reliance on any third-party content, links, comments or advertisements. Your use of any information, designs, or amends Logo Love produce is entirely at your own risk, for which Logo love shall not be liable.
Logo Love affirm that all designs presented to you will be original and to the best of its knowledge will not infringe/plagiarise any other work. Logo Love will perform limited checks to ensure that its work has not unintentionally infringed on another’s design. However, Logo Love assumes no legal responsibility for any loss or damage suffered or incurred related to legal issues regarding the originality or authenticity of its work. You agree to perform your own checks and due diligence regarding plagiarism and originality. Should you have any concerns, please discuss this item with Logo Love prior to commencing work.